Resume

Work Experience

Motion Graphic Designer
Thrive Pet Healthcare June 2022 – Present

• Concept, storyboard and produce internal and external facing videos
• Assist in content ideation and development of monthly consumer social calendar content
• Design social media content for both industry and consumer channels
• Collaborate with marketing teams to determine and create engaging graphics and motion graphics across digital content platforms

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Marketing Coordinator & Graphic Designer
Mirka USA Inc. Aug 2019 – May 2022

• Grew social media following 11-28% across networks organically over 12 months (2021)
• Create, schedule and manage content for Mirka USA social media channels to increase brand awareness and educate end users of product line to collective audience of over 25K
• Wrote and organized complete influencer program including guidelines for partnerships
• Work with influencer partners through Instagram account takeovers, and content creation to increase engagement and build brand trust
• Utilize social media to help drive leads to sales as well as increase brand awareness to end users through engaging content while keep up with social trends (reels, stories, videos, static images)
• Assist in website page development creating landing pages using HTML and CSS in EpiServer as well as WordPress
• Design artwork for B2B and B2C print and digital advertising outlets and create and animate artwork for various motion graphics projects globally
• Provide support materials to sales team of 50+, by fulfilling design requests for power points, images, sell sheets, etc.

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Graphic Designer II
Interdesign Mar 2019 – Aug 2019

• Assisted design team in updating product packaging to new brand identity
• Created product sell sheets to assist sales team, and redesigned layout of European product catalog and updated price book
• Developed concepts and designed store signage for B2C campaign with Marketing team to be used in beauty stores nationally

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Graphic Designer
427 Design Aug 2017 – Mar 2019

• Balanced multiple client design projects simultaneously while collaborating with the design team to find creative solutions to meet client needs
• Managed and executed advertising plans with publications for clients
• Created content and managed the company web presence through social media to showcase company portfolio of work as well as attract new clientele

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Graphic Designer + Marketing Manager
Atlantic Water Gardens July 2011 – August 2017

• Managed and art directed design team on various large scale projects including but not limited to; the yearly product catalog, product packaging, point of purchase material and photography, video
• Monitored web traffic and PPC campaigns through Google Analytics and Ads as well as established multiple social outlets, utilizing campaigns and content to increase brand awareness and educate audience on product line
• Launched and created content for social media channels both organically and through paid advertising
• Designed and scheduled ads with national industry publications (print and digital) reaching 10,000 to over 70,000+ people
• Managed all advertising campaigns while staying within a budget of $55K
• Designed artwork for B2B campaigns, sales support and end user materials

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Education

Youngstown State University
Bachelor’s of Fine Arts (BFA), Graphic Design

Licenses & Certifications

Skills

Programs: Adobe Creative Suite, Microsoft 365, Google Workspace, Worpress, Figma, Canva, Smartsheet
Specialties: Graphic Design, Branding + Identity, Print, Web, User Experience, Animation, Video Editing, Email Marketing, B2B & B2C Marketing, Digital Marketing, Social Media, Influencer Marketing, Content Management (Brandfolder and Bynder), HTML, CSS, SEO