Resume

Work Experience

Digital + Motion Graphic Designer
Thrive Pet Healthcare June 2022 – Present

  • Led the entire process of conceptualizing, storyboarding, and producing captivating videos catering to both internal communication needs and external audience engagement.
  • Took an active role in brainstorming and shaping content ideas, contributing to the development of the monthly consumer social calendar in addition to designing educational content.
  • Art Directed national quarterly campaigns involving email, digital, and print collateral, resulting in increased CTR’s and a significant boost in engagement and conversions.
  • Worked closely with cross-functional marketing teams to identify opportunities for enhancing digital content engagement. Engaged in collaborative discussions to create captivating graphics and motion graphics, contributing to an engaging online presence across various digital platforms, i.e. email, web, social.
  • Led the development of the updated Thrive Pet Healthcare Brand book.

Marketing Coordinator + Graphic Designer
Mirka USA Inc. Aug 2019 – May 2022

  • Led in the creation of artwork for B2B print and digital advertising, animation and motion graphics, various small and large scale projects including but not limited to; yearly product catalog, brochures, sell sheets, website content and landing pages and trade show materials.
  • Coordinated and negotiated media buys and ad placements with various industry market publications for yearly advertising calendar.
  • Collaborated with Global Mirka subsidiary designers with creation of materials to keep the company image consistent.
  • Created and Coordinated content for Mirka USA social media channels as well as continuing and forming new partnerships with influencers, resulting in a consumer and industry audience growth 10-28% across networks organically (Facebook, Instagram, LinkedIn and YouTube).
  • Organized a complete influencer program with guidelines to assist in the growth and engagement of each channel to help drive leads to the sales team.
  • Played a pivotal role in local web page development, crafting compelling landing pages using HTML and CSS

Graphic Designer II
Interdesign Mar 2019 – Aug 2019

  • Assist in updating product packaging to new brand identity, updated barcodes and shipping labels to the new brand standards, product sell sheets, as well as working on the layout of the European product catalog and price book.
  • Concepted and designed store signage to be used in various stores across the US.

Graphic Designer
427 Design Aug 2017 – Mar 2019

  • Self managed multiple client design projects simultaneously.
  • Created and coordinated advertising plans for clients each year while also being main contact for each publication in which they advertised.
  • In addition to my design and client responsibilities, I also created content and managed the company web presence and social media to raise brand awareness for 427.

Marketing Manager + Graphic Designer
Atlantic Water Gardens July 2011 – August 2017

  • Monitored web traffic and PPC campaigns through Google Analytics and Google Ads
  • Created and established social media presence, while utilizing campaigns and content to increase brand awareness and educate B2B and B2C audiences on product line and create demand.
  • Coordinated and negotiated media buys and ad placements with various industry market publications for both print and digital advertising campaigns, while staying within yearly budget.
  • Designed and managed designer on various large scale projects including but not limited to; the yearly product catalog, product packaging, point of purchase material and photography, video.

Education

Youngstown State University
Bachelor’s of Fine Arts (BFA), Graphic Design

Licenses & Certifications

School of Motion – Expression Session

School of Motion – Animation Bootcamp
Issued July 2021 · No Expiration Date

School of Motion – After Effects Kickstart
Issued July 2020 · No Expiration Date

Skills

Proficient in design software; Adobe Photoshop, InDesign, Illustrator, After Effects, Premiere Pro and Dreamweaver.

Figma and Canva, Web platforms: WordPress, Episerver, as well as project management platforms; Monday.com and Asana. Proficient on Mac OS platform

Experienced in utilizing digital metrics to enhance campaign strategies and achieve desired results in marketing initiatives, motion graphics and graphic design.

Excels at creating and implementing departmental processes from the ground up, using strategic planning to ensure systems are streamlined, scalable, and seamlessly integrated to meet organizational needs.

Strong communication and organizational skills for effective collaboration and conveying complex ideas to key stakeholders.